Innovative marketing trends in call tracking enable Recovery Service Providers and their affiliates to more efficiently engage potential clients:
Research indicates that an astounding 63 percent of people complete their inquiry offline following their search activity. (ComScore Study 2006)..
Making the call to a rehabilitation facility, detox center, sober house, halfway house or treatment center is often the most important call in someone’s life. Whether you provide recovery services for alcohol, drugs, gambling, overeating, sex addition, internet addiction or codependency, clients – and often their family members – need to make contact with you immediately.
Chances are, you have spent countless resources on search engine optimization to bring potential new clients to your web site, in hopes that they will pick up the phone to learn more. Let’s face it, clients in crisis need immediate answers and filling out a web form doesn’t fit the bill.
Consequently, as the phone is the most important tool in your clients’ journeys, it’s also the most important tool in your marketing arsenal. You need to generate phone calls to fill beds and stay in business.
But how do you know which of those expensive keywords you’re paying for are generating the most phone calls and which ones aren’t working at all?
Pay-per-call tracking technology answers those questions. With detailed, easy-to-use analysis tools you can simply determine your return-on-investment and eliminate wasted keyword spending.