Trends for Recovery Services Affiliates / Affiliate Networks

Innovative marketing trends in call tracking enable affiliates to sell phone leads to the Recovery Services market:

Common questions answered:

Why are phone leads more valuable than web form submissions?
How can I begin to sell phone calls to my clients?
How do I use call tracking to optimize my marketing efforts?
How easy is it to integrate pay-per-call technology into a web form?
What strategy should I use for introducing pay-per-call technology to my clients?
Can I use one dashboard to view data for all of my clients or campaigns?

Why are phone leads more valuable than web form submissions?

Recovery services companies will pay 10x more for a phone lead compared to a web form submission. The reason is that recovery services companies understand a web form submission can be oversold to multiple recovery service firms. Also, web form submissions are often indicative of someone who is in the early stages of the buying process. When someone commits to a phone call, they are engaging actively in the buying process and the client has the ability to control the outcome of the interaction. Learn More

How can I begin to sell phone calls to my clients?

You can easily implement call tracking on your own network. The key idea is to build separate campaigns for each lead consumer and dedicate numbers or pools of numbers to each client. There are two main goals: First, you want to make sure that you can sell phone leads to the best paying outlet and be able to switch this instantaneously. Second, you want to be able to analyze the call tracking data to optimize your internal lead generation marketing efforts.

If you don’t want to implement call tracking on your own network, or do not have an existing network, you can team up with an affiliate network like Commission Junction which has the ability to implement pay-per-call services. The upside is that they can handle the technology as well as providing you an interface to brand owners. The downside is that they will take a commission on each transaction. Learn More

How do I use call tracking to optimize my marketing efforts?

There are a few main ways to improve marketing efforts. First, you can drive more people to your sites. Second, you can improve internal conversion rates. Third, you can re-allocate your marketing dollars on external efforts based on the product of your traffic and your internal conversions. Call tracking provides information to help with gauging internal conversion efforts as well as helping to provide data behind marketing cost reallocation.

With call tracking, you can develop intelligence about your customer who converts offline. You can understand how they arrived at your site (keywords, links, marketing sources), how they interacted with your sites (filled out forms), and how they converted. Learn More

How easy is it to integrate pay-per-call technology into a web form?

Pay-per-call can act both as an independent method of converting leads as well as a value-add to current web form conversion pipelines. If you have an existing monetization path using web forms, you can approach your clients regarding a potential up sell to phone leads. With call tracking technology, you would have the ability for both parties to validate the lead quality. In the default case, a user continues to fill out a form, but in certain cases, a phone convert delivers upside for little incremental cost.

If you have an existing web form, it is usually a cut-and-paste method to enable call tracking phone numbers on your page. Learn More

What strategy should I use for introducing pay-per-call technology to my clients?

The easiest strategy to sell is the one which causes the client the least amount of change from their current process. A good approach would be starting by adding pay-per-call to web forms and based on success, rolling out dedicated pay-per-call campaigns. Learn More

Can I use one dashboard to view data for all of my clients or campaigns?

With call tracking technologies on the market, you can administer and report at a campaign, client, or affiliate master level. You could grant lead consuming clients read only access to their interface so that you can both independently validate the quality of the leads. Learn More